Every project starts with a conversation; I seek to understand the vision before I touch a single asset. Sometimes clients know exactly what they want. Sometimes they don't, and it's the artist's job to close that gap intuitively. From there I work structurally: what does this need to say, what anchors it, what's the most direct path to something worth being proud of. I pour as much energy into the details no one ever notices but me as I do the details people won't realize they've noticed. Constructive feedback = always welcome. Nothing pushes the boundaries of what I originally thought I could do quite like it. Revisions often lead to evolutions of design greater than the original iteration.
My dad taught me never to half-ass something, because you'll just have to go back and full-ass it later.
I fell down the rabbit hole of graphic design at a young age, when I was a pre-teen with her own computer and way too much free time. Neopets was the catalyst. I was using other people's premade layouts when I realized I could simply make my own - so I did. I even made some for other people. When I wasn't exploring this ever-expanding interest in digital creativity, I was gaming. Gamer is the lifelong title I've proudly claimed, from playing Ray-Man on grandma's Sega Genesis to now, climbing up mountains in Peak and gooping with the homies on Arc Raiders. Part of me secretly hopes Bethesda doesn't release the Fallout remaster. I can't afford that time sink right now.