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Project 03

Brand identity and game trailer for a 2D pixel extraction RPG.

BRAND IDENTITYGAME TRAILERPITCH DECK
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Timeline
Client Work
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Tubby Cats
BeraTone
Treasure Hunter
Icybear
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Icybear

Treasure Hunter is a 2D pixel extraction RPG with a simple premise: kill, loot, extract.

The design challenge was capturing that specific flavor of childhood gaming nostalgia, the one that smells like dial-up and RuneScape, and translating it into a modern brand identity and a trailer that made people feel it in their chest. Beyond the brand and the trailer, the game still needed to reach people. Zero marketing budget, still in beta, and everything from partner pitches to Discord architecture to launch strategy built and run by one person: me. Art direction and motion; game and UI assets by the Treasure Hunter team.

Standout
brand identity

Brand identity — visual system for a 2D pixel extraction RPG.

Gallery
graphic design
graphic design
graphic design
graphic design
graphic design
graphic design
graphic design
graphic design
graphic design
graphic design
graphic design
graphic design
graphic design
graphic design
Design System
Color
Primary
Background
Accent
Status
Text
Wood Light
Wood
Wood Dark
Parchment
Parchment Light
Gold
Gold Bright
Health Red
Mana Blue
Success Green
Dark Brown

Warm earthy tones are the foundation. Gold accents for emphasis, status colors for UI feedback only. Pixel typography for headings, Nunito for body. Every surface should feel like parchment, wood, or leather.

Typography
Press Start 2P
headers · display · logo lockups
Nunito
body · UI · supporting text
Logo
TREASURE HUNTER— full lockup, pixel display
TH— abbreviated mark
Brand Identity
brand identity
Shape Language“Warm and weighted. Rounded corners on hard surfaces, wood grain on everything. The UI feels like opening an inventory screen in a game you played as a kid.”
Motifs⚔ Swords◆ Shields⚑ Banners∴ Trolls✦ Loot
PersonalityMedievalNostalgicHandcraftedAdventurousEpic
Scope of Work
CRAFT· design
Brand IdentityGame TrailerPixel ArtSocial Graphics
STRATEGY· acting CMO
GTM StrategyPitch & BDCommunity ManagementSocial Strategy
Credits
Art Direction, Branding & Motion — Sami Criswell
Game & UI Assets — Treasure Hunter Team
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