Tubby Cats is a kawaii character collection with art quality that sets the ceiling for everything around it.
The job was building a graphic design system that matched that ceiling: event graphics, social content, and community moments cohesive enough to make the brand feel like a world people wanted to belong to. Running the community here meant more than managing social accounts. It meant curating and hosting a weekly calendar of events, Spaces, game days, movie nights, and art streams. The branding attracted people, I gave them reason to stay. Graphic design and art direction; character art by the Tubby Cats team and community.
Halloween event graphic — a deliberate tonal shift from the collection's usual kawaii palette.
Two complete colour modes — same brand, full tonal inversion. The Halloween sub-palette replaces every default value while preserving character recognisability and typographic hierarchy.
